Gavin Luxe Rich Bougie Auntie Day 2025 Banner
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Rich Bougie Auntie Day is officially in its third year—and if you know, you know.

This isn’t just a sale. It’s a whole vibe drop.
The energy is loud. The access is limited. And the glow-up is fully intentional.

For two days only, I’m opening the doors to our biggest, boldest, and most exclusive experience of the year.

Rich Bougie Auntie Day is officially in its third year—and if you know, you know.

This isn’t just a sale. It’s a whole vibe drop. The energy is loud. The access is limited. And the glow-up is fully intentional.

For two days only, I’m opening the doors to our biggest, boldest, and most exclusive experience of the year.

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It’s not just a shopping event.
It’s a celebration of
grown woman energy.

Born from the Gavin Luxe world, Rich Bougie Auntie Day is our signature holiday—one part fragrance drop, one part exclusive access, and all parts energy.

Rich Bougie Auntie Day isn’t about bargains. It’s about being seen. Felt. Remembered.

Three days of curated indulgence, signature drops, and private access—for the ones who live richly and unapologetically.

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July 22-23, here’s what’s waiting for you:

A limited Fragrance Reserve drop: Don’t Play With Her
Exclusive Pricing on Select Fragrances and Body Oils
Private bundles you won’t see again
First 25 orders? A little something extra, on us
Rich List perks that don’t get posted

Everything is Intentional.
Nothing is Mass.
If you’re not on the list, you’re not in the room.

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Introducing - Don't Play With Her. 

Our upcoming Fragrance Reserves isn’t just a scent—it’s a whole shift in temperature.

Bright green apple. Juicy pear.
Cherry that lingers.
It hits like a cold pour over warm skin and smells like you have zero time for nonsense.

This IS the scent of the summer.

  • Bold. Playful.
  • Only 50 Bottles Available
  • Rich List Gets the First Pour.
TEXT ME WHEN IT'S TIME!
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This isn’t just a membership.
It’s your pass to everything Gavin Luxe doesn’t make public.
The Rich List is where scent meets status.
The drops hit differently. The bundles stay private. And the perks? Always personal.

When you’re on The Rich List, you get:24-hour early access to Don’t Play With Her and all Fragrance Reserves

• Member-only pricing and exclusive bundles
• First dibs on sell-out products and surprise perks
• Access to The Vault: private products, unreleased scents, and extras no one else sees

• Bonus: Elevated RBA Day perks reserved just for members

If you want real access—you need to be in the room.